How much time, on average, do Americans spend celebrating the winter holidays?
Research suggests that American consumers spend about 42 hours buying gifts, wrapping them and returning them during the holiday season. This includes hours spent partying and traveling to visit friends and family. Most shoppers expect to stand in store check-out lines for about three and a half hours on average. If shopping during the peak hours, shoppers can expect to spend four or more hours in line. Women plan to spend twice as long as men do. Source: History.com