Which candy currently uses the slogan, “You’re not you when you’re hungry”?
– 3 Musketeers
– Almond Joy
– Milky Way
Answer: In 2010, a new advertising campaign for Snickers was launched, based around people turning into different people when they’re hungry (taking the new campaign’s name “You’re Not You When You’re Hungry” quite literally). Over the past seven years, Snickers’ “You’re not you when you’re hungry” has won multiple awards including Cannes Lions, The One Show, D&AD and the Emmys. In its first full year, the campaing helped increase global sales of Snickers by 15.9% and grew market share in 56 of the 58 markets in which it ran.